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Video Marketing

Marketing is more than data and dollar signs. It’s a podium for communicating who you are, and what your company values. Every brand story is unique. Your narrative is a differentiator, and our animators, producers, videographers and editors tell the story of your School, services, students and your identity.

Benefits of video Marketing

Brand Awareness

Media-rich content gets you seen and heard.

Brand Trust

Your brand can build trust and loyalty with the human touch of video.

Mobile Optimization

Videos optimized for mobile make your content functional across devices.

Social Engagement

Followers and subscribers are more likely to share powerful videos.

Organic Ranking

Videos embedded in your content will help it outrank competitors’ pages.

Conversion

Video content is a way for your brand to reach prospects, qualify leads and convert users.

Customer Loyalty

Explainer videos and tutorials help existing customers maximize the value of your products and services.

Video Editing

Your script, B-roll and footage isn’t a story until it’s been woven together into a final cut.

Whether you’re halfway through the editing process, or you haven’t even started, our post production services can put the finishing touches on your original content and help you tell a story your subscribers will remember.

Explainer Videos

Promote your brand, describe your product and inform your prospects with digestible, step-by-step explainer videos.

Explainers can be animated, live-action, 2D, 3D or hybrid formats that help nurture leads and close deals faster than other content types.

Social media management services

Video works particularly well on social media, where your target audience can view, share and comment on your videos with just a click. Our social media strategists know how to optimize your YouTube channel along with your accounts on other social media platforms to encourage greater engagement and followership.

Digital marketing strategy services

Video marketing makes a difference in every vertical. Whether it’s B2B or B2C, the bottom line is the same: Viewers are consumers, and videos are designed to be consumed without asking too much of your audience.

That means you’ll connect with customers like never before, on their terms and in their preferred format.

Your Vision in Motion, Your Brand in Action

Have an idea? We bring it to life. Not sure where to start? Your dedicated video services team works directly with your company to understand its brand, its vision and its future.

We develop custom video solutions that serve your needs and marketing goals.

Frequently Asked Questions

In a nutshell, video marketing for business is all about using video to promote and market your product or service effectively. Reaching out to your audience, improving engagement, educating customers, and ultimately boosting conversions.

Because it’s the preferred, most effective form of media we use nowadays. Over the past decade-and-a-half, our technology in terms of devices and connectivity, as well as the communication platforms (like social media) and services (like YouTube and Netflix) we use daily, have evolved to be able to deliver video content seamlessly, just like it used to be with text and images.

Yes. Google’s algorithms are increasingly prioritizing websites with video content. When Google robots crawl your site they are looking for several indicators, including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Adding videos specifically helps increase your search engine results page (SERP) rank.

Speaking of target audiences, you’re probably wondering who’s paying attention to video marketing. The answer is: pretty much everyone.
According to Google, YouTube reaches more 18- to 49-year-olds in an average week than all cable TV networks combined. And more than 55% of shoppers said they’ve used online videos while they actually shopped in a store.  Hubspot found that all age categories from 18 to 54 showed a consistent preference for video over things like emails, blogs, and downloadable content. 

Here are the five things you must do to plan successful video content:

  1. Outline your objectives
  2. Understand your target audience
  3. Focus on your core message
  4. Plan the specifics
  5. Write a video production brief

Tell Your Story