Our website designers don’t just build websites, they build search engine optimized websites that represent your school and convey your message in the strongest ways possible. The mobile-friendly websites we build are customized to fit your school and your audience with maximum results. Rest assured that the tools needed to convert your families and students online are incorporated into our design process and maintained.
Designing websites is a craft. They have to look good, load quickly and possess all the technical features your school demands. Our designs engage existing families and keep them informed while encouraging new families by providing a presentation of your school’s best features and easy access to application forms, Q&A and live assistance to answer questions and guide visitors through the process of enrollment.
We know that you have no time to update your website and post to your blog. 94% of schools purchase self managed websites and only access the back end at the start. That is why we manage the web for you by answering questions from visitors in a timely manner, creating blogs and updating news and events. Changing the look and feel four times a year to reflect the school year and even monitoring and working on the SEO of the site to keep it active and updated every month.
Our graphic designers create your website to meet your desires and vibrant image of your school. This offers the visitor a unique experience that is pleasant and informative, making sure that the information is up to date and content is clear.
As web designers we know that a user should not have to click more than twice to reach the desired information, so our menus and sub menus ensure that mobile users (today over 70 % of your visitors) access the desired data in a comfortable and easy to navigate way.
We know the school will have parents and families that may not be proficient in English, so our websites are made to maximize efficiency and clarity by providing automatic translation for a more tailored experience.
Hosted in our cutting edge data center and in our dedicated servers, using dedicated IP’s with controlled access all websites are secure and backed up daily so no data is lost in the case of a cyber attack or hacker.
You can leave the technical details to us and we will make sure your website is secure at all times.
The creation of the website follows a design and unlike normal websites, we work specifically with schools, so we know the content and pages needed to fulfill both the legal, administrative and the educational requirements of schools. The school specific content is derived from your existing website or DOC Files that we convert and prepare for websites. The additional content, backlinks and SEO work is done by the webmaster, the community manager, video designer, graphic designer and content creator assigned to your site.
The webmaster keeps the page up to date and in order, allowing users the ability to access the site’s design and executing all user requests. The webmaster ensures that the behavior flow of the final user is consistent with the website’s maximum efficiency. They back up all the work and maximize the search engine visibility of the website as well as make sure it is up and running.
Answers the questions that users make on the web chat room and refers back to the school situations that require their immediate involvement. Keeps the website active with up to date information with links and backlinks to social media and other websites to maximize exposure and enrollment objectives.
Summarizes the emotions involved in the educational process through custom videos that are short and effective, posting them on the website to create motion and increase the effectiveness of the educational message. The video designer also prepares a monthly principal’s message that is a part of the school’s parent communications strategy.
Changes the website’s theme and emphasizes its look and feel to keep families interested to change the repetitive nature of all websites and to update its efficiency. Families that are involved in the school’s daily activities react positively to these changes increasing awareness and referral traffic to the school.
Concentrates on the metatags, key-words and the content that increase traffic to your website and generate interest in what information is available. From blogs about STEM/STEAM/CLASSICAL and other educational projects to how to deal with separation anxiety, the transfer of a child from Elementary to Middle School or special sports events that take place at the school. All is done to increase the communication and involvement of families with the school’s website and its activities and achievements
A website launch sequence involves over 75 critical steps to meet all Google guidelines and ensure optimal exposure online.